Turning early-stage crowdfunding ideas into clearer product structure, participation journeys, and defined scope across crowd.charisma.ir and ibcrowd.ir.
This case study brings together two crowdfunding-focused product experiences: crowd.charisma.ir and ibcrowd.ir. Both projects began before product structure was fully defined. The work focused on turning raw business intent into clearer product structure, more explicit user journeys, and implementation-ready materials for development.
These products sat in the crowdfunding and investor-participation space, where platform clarity matters as much as interface quality. Multiple roles, funding logic, trust signals, request stages, and decision-sensitive steps had to be made understandable for both applicants and investors.
At the start, the products were still raw. Core journeys, role logic, panel structure, and request-related flows were not yet clearly defined. The challenge was not just designing screens, but shaping the product into something that could be understood, discussed, and built with less ambiguity.
Product Requirements & UX Lead (project role). Atena worked between business goals, product logic, and technical execution. She helped define how the crowdfunding experience should work across users, roles, flows, forms, panels, and platform structure, while also contributing to visual direction and UI refinement where clarity and interface quality needed improvement.
These captures keep the case grounded in the actual platforms while the private requirements and flow files stay outside the public portfolio.
The main outcome was not only a more presentable interface, but a clearer and more defined product foundation. Roles became more explicit, journeys were better defined, and the development team had a more structured picture of what needed to be built next.
This work reinforced an important product and UX lesson: in financial platforms, the hardest part is often not the final screen, but turning ambiguity into structure. In crowdfunding experiences, users move through trust, risk, eligibility, and decision-making. Good UX starts by making that logic clear before polish comes later.