About
Turning ambiguity into structure, clarity, and product direction.
Atena Momeni is a Vienna-based UX/UI Designer and Product Designer whose work often begins before structure is fully clear. Across crowdfunding platforms, financial websites, dashboards, internal tools, and commercial web experiences, the recurring task is to turn ambiguity into structure, trust, and usable direction.
How I work
I am most useful where complexity still needs translation — where product logic, business expectations, content structure, and user clarity are not fully aligned yet. That can show up in fintech flows, investment-related digital experiences, corporate web structure, or more practical commercial websites.
I care about making things easier to understand, easier to navigate, and easier to build. The strongest work usually happens when UX is treated as structure, prioritisation, and decision-making — not only as visual polish.
What this portfolio is trying to show
This portfolio is intentionally selective. It focuses on three case studies that show the same underlying strength in different contexts: shaping crowdfunding product logic, clarifying financial-service communication, and structuring a commercial website from a raw brief.
Additional commercial web projects remain part of the broader experience, but they stay secondary so the main narrative stays coherent and easy to scan.