About
Designing clearer product structure where complexity would otherwise slow people down.
Atena Momeni is a Vienna-based UX/UI Designer and Product Designer with 10+ years of experience across fintech, investment, dashboards, internal tools, and conversion-focused web experiences. Her strongest work sits where product requirements are still messy and teams need clearer flows, interface structure, and implementation-ready direction.
How I work
I am most useful where complexity still needs translation — where business goals, product logic, and user understanding are not fully aligned yet. That work can mean clarifying role-based journeys in fintech, structuring dashboards and internal tools, or making dense service websites easier to scan and trust.
I care about making products easier to understand, easier to navigate, and easier to build. The strongest work usually happens when UX is treated as structure, prioritisation, and decision-making — not only as surface polish.
What this portfolio is trying to show
This portfolio is intentionally selective. It focuses on three case studies that show different parts of the same underlying skill set: product-flow clarification in crowdfunding, information architecture and trust in financial websites, and early structure-setting for a commercial website built from a vague brief.
Additional web projects remain part of the broader experience, but they stay secondary so the main narrative stays focused, faster to scan, and easier for hiring teams to understand.